72 Street
Kuber AI Stimulator
Smallcase gateway · holdings import · break-even maths
Finncal Internal
Modules
Securities Holdings
Stocks · ETFs · InvITs · REITs · Smallcases
Mutual Fund Holdings Later
Demat & non-demat MF portfolios
Min. Monthly Billing
75,000 shared · active right now
Active Users / Month
People whose portfolio we actually pull
Fetches Per User / Month
How often we pull each person's holdings
Revenue Per User / Month (₹)
What each customer pays you a month
Tech & Ops Cost / Month (₹)
LLM, infra, cloud, salaries — the rest of it
Live Stats
Total fetches20K
API cost₹75.0K
Monthly P/L
Pricing — change these when you're negotiating
Securities — price per fetch (you can negotiate this)
Tier 1 · Up to 1LStandard ₹2.00
Tier 2 · 1L to 5LStandard ₹1.50
Tier 3 · Above 5LStandard ₹1.00
Snapshot
Total Customers
10,000
2 fetches each, 20K in total
Total Fetches / Month
20K
10,000 users, 2 times each
Monthly API Cost
₹75.0K
On the minimum bill
Cost Per User
₹7.50
Total cost split across everyone
Revenue Per User
₹0
Add a figure above
Profit & Loss
Add revenue to see this
Annual Kuber AI Cost
₹9.0L
₹75.0K a month, over a year
The break-even maths
Customers you need
?
Put in a revenue per user above to see the break-even count.
Where you are now
10,000
10,000 customers, costing ₹8 each a month
Where things stand
⚠️
Paying the minimum
₹75.0K/mo
At 10,000 users your usage only comes to ₹75.0K, so you're stuck on the floor. You'd need about 18.8K users to get past it.
💰
What it costs a month
₹75.0K
₹75.0K on the API
ℹ️
No revenue yet
₹0
Put in a revenue per user to see profit and loss.
📅
What it costs a year
₹9.0L
₹75.0K a month over a year.
Income vs Expenses
The bottom axis is the number of customers. Where the green income line crosses the red cost line is your break-even. Anything to the right of that, you're in profit.
Expenses (Total Cost)
Income (Revenue)
Why is the cost line flat at the start? Because of the ₹75,000 minimum — you pay the same until usage climbs past it (around 18,750 customers at these settings). The red line only starts climbing after that. Add a Tech & Ops cost above and it climbs from the very start.
How the cost adds up
Smallcase API Cost₹75.0K
Tech & Ops Cost₹0
API Cost per User₹7.50 / user
= Total Expenses / Month₹75.0K
How the income adds up
Active Users10,000 users
× Revenue per UserNot set
Profit / Loss
= Total Income / Month₹0 — set revenue above
Pricing tiers — the one you're in is highlighted
TierFetches / MonthPrice / FetchStatus
Tier 1Up to 1L (100K)₹2.00← you're here
Tier 21L – 5L (100K–500K)₹1.50
Tier 3Above 5L (500K+)₹1.00
All figures are before GST  ·  the ₹75,000 minimum is shared across Securities and MF  ·  Kuber AI Stimulator, Finncal internal